01Launch decision built in
Pre-Launch QA
Verify campaign, ad set, creative, URLs, tracking, landing page, and lead-flow details before spend starts.
Includes Critical vs Recommended checks, automatic counts for Critical Fails, Needs Review, Passed, and Not Checked, plus a GO / REVIEW / NO-GO Launch Readiness decision.
GOREVIEWNO-GO
02Deep QA
Conversion Tracking QA
A deeper tracking workflow covering Pixel/dataset presence, Test Events, event firing, optimization events, GTM, browser/server sources, Conversions API, duplicate events, event_id deduplication, consent behavior, and end-to-end conversion flow.
03Post-launch
24-Hour Post-Launch QA
Confirm approval, delivery, spend, destination pages, tracking, reporting, lead flow, and launch anomalies shortly after going live.
04Weekly rhythm
Weekly Account Health QA
Review delivery, pacing, performance movement, tracking health, landing pages, lead flow, creative hygiene, and downstream lead quality.
05Decision trees
Troubleshooting Decision Trees
Diagnose the likely failure layer before changing several variables at once.
First included workflowCampaign Not Spending — What Do I Check?